Career Center

  JOB DUTIES:   Conduct comprehensive market research and strategy to understand mortgage industry trends and competitor positioning;   Analyze digital marketing metrics, including website traffic, conversion rates, and ad performance, to support data-driven decision-making using Salesforce, Google Analytics, Yelp advertising.   Collect ana analyze data on customer demographics and segment clients based on demographics, geographic location, financial status, and needs to refine targeting strategies;   Support lead-generation initiatives by analyzing performance metrics of referral partnerships