| WHAT YOU'LL DO The Digital Communications Specialist assists the Communications Director in the execution of corporate communications strategies and related initiatives for First Busey Corporation subsidiaries. Further, it is the responsibility of this individual to coordinate internal and external communications as it relates to non-product information, strategic initiatives, and other corporate information, while effectively representing Busey to our 4 Pillars - customers, associates, communities and shareholders. WHAT YOU'LL BRING Duties: - Assist in growing the company's social media presence by developing engaging content, and monitoring and communicating - including outside normal operating hours - with online communities.
- Author/edit and maintain calendar of social media channel communications, including Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
- Provide weekly and monthly reporting/analysis of social media analytics.
- Assist in the monitoring of online reputation management practices through daily monitoring and reports.
- Assist in maintaining master media lists by market, distributing press communications, archiving media coverage and providing support for media training for associates.
- Assist the Communications Director in organizing, producing, and communicating innovative active media corporate communication tools-podcasts, corporate video spots, presentation materials, etc.
- Coordinate corporate communications copy, including brand messaging/copywriting, also assisting with internal and external publications, corporate news releases and other related projects.
- Research, design, and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank, wealth management, and subsidiary initiatives.
- Research media coverage and pitch opportunities for various lines of business and subsidiaries.
- Develop formal speeches, remarks and talking points as requested.
- Develop professional awards submissions for associate-related activities and industry-wide awards and recognition programs.
- Other projects and initiatives as assigned.
Knowledge of: - Strong oral and written communication skills
- Excellent organizational skills with ability to adapt quickly to changing priorities while keeping projects on course
- Communication disciplines such as public relations, advertising, marketing and graphic design
Ability to: - Take reasonable care in completion of work to prevent loss
- Consistently manage communications and related activities
- Assist growth plans to support desired strategic objectives of the organization
- Develop and maintain strong media relationships
- Analyze and recommend communication needs
EDUCATION & TRAINING Requires Bachelor's degree in Communications, Journalism, Marketing, or related field. Requires 2 or more years of communication experience. Requires knowledge of Microsoft Office. Busey believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Equal Opportunity Employment is a priority for Busey and all qualified applicants will receive consideration regardless of race, color, religion, national origin, genetic information, sex (including pregnancy), age, sexual orientation, gender (including gender identity and expression), marital status, military status, veterans status, citizenship status, disability, order of protection or any other characteristic protected by applicable law or other non-merit based factors. |
