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Digital Strategist
WHAT YOU'LL DO Improve user experience and knowledge of Busey brand by ensuring chief search optimization principles are executed and digital advertising strategy reaches throughout the Busey footprint. WHAT YOU'LL BRING Duties: Develops, optimizes and executes search engine marketing plans and campaigns to ensure revenue, budget, ROI and other business goals are met. Analyzes data and identifies trends in order to expand and optimize database. Manages pay-per-click (PPC) campaigns. Monitors, adjusts strategy and reports on implemented campaigns and tactics. Knowledge of: SEO strategy, tools, trends and techniques to optimize site traffic, user experience and inc
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